Social Proof for
Travel & Hospitality
Proofit helps travel brands increase direct bookings with real-time social proof that builds trust and urgency.
TRUSTED BY LEADING TRAVEL BRANDS INCLUDING
easyJet Holidays Case Study
See how easyJet Holidays leverages Proofit to enhance their package holiday bookings and reduce abandonment.
Read more case studiesHow easyJet Holidays Drives Package Bookings
easyJet Holidays implements Proofit's social proof tools across their holiday booking website to create urgency and build confidence. By displaying real-time activity and inventory information, they're able to:
- Increase package holiday conversions on their dedicated holidays website
- Showcase limited room availability at popular holiday destinations
- Drive higher-value holiday package selections with social proof notifications
- Highlight popular holiday destinations and accommodation choices
Their implementation focuses on the holiday package booking journey, creating a sense of scarcity and social validation that helps customers make confident decisions faster.
Drive More Bookings & Revenue
Proofit helps travel & hospitality companies increase conversions across the entire booking journey.
Boost Direct Bookings
Drive more visitors to book directly on your site by showcasing real-time booking activity and creating a sense of urgency.
Reduce Cart Abandonment
Showcase real-time interest in travel options to encourage visitors to complete their booking before inventory is gone.
Maximize Revenue Per Booking
Highlight popular add-ons and upgrades with social proof messaging to increase the average booking value.
Build Guest Confidence
Showcase recent bookings and popular choices to reinforce travelers' decisions and reduce decision anxiety.
Travel Industry Use Cases
How leading travel brands use Proofit to drive conversions
Airlines
Show seat availability, recent bookings, and popular routes to boost direct flight bookings.
Hotels & Resorts
Highlight room availability, recent bookings, and popular room types to reduce OTA dependency.
OTAs & Booking Sites
Create urgency with real-time booking data and limited inventory notifications.
Tour Operators
Show tour capacity, booking momentum, and group sizes to drive immediate bookings.
Features Built for Travel
Everything you need to create compelling booking experiences that convert
Live Booking Notifications
Show recent bookings in real-time to create social proof and booking momentum.
Real-Time Inventory Counters
Display limited seat availability and room counts to drive urgency-based conversions.
Geolocation Targeting
Personalize social proof messages based on visitor location and destination interests.
Pricing & Demand Indicators
Show when prices are likely to increase based on demand patterns and seat availability.
Popular Destination Showcase
Highlight trending destinations and most viewed travel options to guide customer choices.
Smart Travel Recommendations
Use social proof to suggest complementary products like hotels, car rentals, and travel insurance.
How Proofit Works
Simple implementation. Immediate results. No impact on booking performance.
Connect Your Data Source
We integrate with your existing analytics and booking system to access real-time activity data.
Configure Your Messaging
Customize social proof notifications to match your brand and focus on your key conversion goals.
Deployment
Deploy Proofit on your travel site and continuously optimize based on performance data.
Frequently Asked Questions
Everything you need to know about implementing Proofit for your travel business
How does Proofit integrate with my existing booking engine?
Proofit connects to your existing analytics platform (Google Analytics 4, Adobe Analytics, etc.) and booking engine through our flexible API architecture. This allows us to pull real-time data without requiring significant technical changes to your systems.
Will adding Proofit notifications slow down my website?
No. Proofit is designed for enterprise performance, with a lightweight script that loads asynchronously and won't impact your page load speeds.
How is Proofit different from other social proof solutions?
Unlike basic social proof tools, Proofit is built specifically for enterprise travel brands with advanced features like real-time inventory monitoring, location-specific messaging, and direct integration with your existing analytics stack. We don't require you to implement new tracking.
Can we A/B test different messaging strategies?
Absolutely. Our platform includes built-in A/B testing capabilities so you can optimize your social proof messaging for maximum conversion impact.
See how Proofit helps throughout the travel booking journey
Proofit displays different social proof messages at key decision points to maximize conversion impact
Destination Research
Create urgency and build confidence during the destination research phase
Booking Process
Reduce cart abandonment and create urgency during checkout
Ancillary & Add-ons
Increase ancillary revenue with targeted social proof
Travel Booking Journey with Social Proof Touchpoints
Inspiration & Research
Destination browsing & comparison
Real-time visitor activity
Booking Process
Selection & checkout flow
Limited availability & urgency
Post-Booking
Ancillary purchases & upgrades
Top add-ons & traveler choices
Booking Acceleration
Social proof notifications reduce average booking time and increase conversion rates
Ancillary Revenue Boost
Travel brands see an increase in ancillary purchases with targeted social proof messaging post-booking
Key Benefits for Travel & Hospitality
- Reduced cart abandonment - Decrease booking dropoffs by up to 31% with real-time demand signals
- Higher average booking value - Drive 18% more ancillary purchases and room/flight upgrades
- Travel-specific social proof - Integration with existing booking data creates authentic urgency
Ready to Transform Your Booking Conversions?
Join travel brands using Proofit to increase direct bookings and reduce acquisition costs.
Quick implementation • Works with your existing booking engine • No performance impact