Quick Start Guide

Follow these seven steps to implement ProofIt's powerful social proof solution on your website.

Implementation Path

ProofIt delivers powerful social proof messaging to increase your conversion rates. This guide walks you through the complete implementation process from account setup to results monitoring.

Follow each step sequentially to ensure proper configuration and integration with your existing analytics platform.

What you'll need:

  • Access to your website's code or tag manager
  • Access to a supported analytics platform (GA4, Adobe Analytics, or BigQuery)
  • Understanding of where you want social proof messages to appear
1

Get Setup on ProofIt

ProofIt is an enterprise solution requiring account approval and setup.

  • Contact our sales team to create your account
  • Log in at app.proofit.com
  • Complete your organization profile
2

Connect Your Analytics Platform

ProofIt leverages your existing analytics data to generate social proof messages.

Google Analytics 4
Connect via OAuth or service account
Adobe Analytics
Link your report suite
Google BigQuery
Connect to your datasets
Go to Integrations > Analytics Connections in the admin panel
3

Build Your Data Queries

Common Query Types
Visitor Counts
Real-time active visitors
Purchase Activity
Recent transaction data
Product Popularity
Views and purchase rates
Inventory Levels
Stock availability indicators
Navigate to Data > Query Builder to create and save your queries
4

Connect to the Proofit API Gateway

Proofit now uses a secure API Gateway endpoint to deliver metrics and social proof data to your website. Each client receives a dedicated endpoint, with separate prod and beta stages for production and testing. All requests must use the GET method and include the correct query parameters.

https://{{gateway_id}}.execute-api.eu-west-2.amazonaws.com/{{stage}}/proofit?q={{metric_queries}}&skuIds={{product_ids}}
  • q: Metric query (e.g. all or aa_products-x-orders-1200)
  • skuIds: Comma-separated product IDs (must match those cached in DynamoDB)
// Example fetch request fetch('https://abc123.execute-api.eu-west-2.amazonaws.com/prod/proofit?q=all&skuIds=PROD1234,PROD5678') .then(res => res.json()) .then(data => { // Use metrics in your UI console.log(data); });

Security: Only requests from your approved domain(s) will be accepted. Use the beta stage for testing new features or domains.

5

Configure Message Templates

Create message templates that will be populated with your analytics data from the API Gateway.

Dynamic Variables
  • {visitor_count}Active visitors
  • {product_name}Product details
Example Templates
  • "{visitor_count} people are viewing this page"
  • "{product_name} was purchased 5 times today"
6

Design Message Appearance

Customize how your social proof messages look and behave on your website.

Position
Choose where messages appear
Styling
Match your brand colors
Animation
Set display timing
7

Monitor Results

Track the performance of your social proof messages in the ProofIt dashboard.

Key Metrics
  • • Message impressions
  • • Engagement rates
  • • Conversion impact
Reports
  • • Performance by page
  • • Message effectiveness
  • • A/B test results
!

Legacy: Script-based Installation

The previous method of installing Proofit via a direct script tag is now considered legacy. For most use cases, use the API Gateway method above. If you need to use the script directly, see the example below:

<script src="https://cdn.proofit.com/script.js" data-key="YOUR_KEY"></script>

Next Steps

Advanced Configuration

Learn about advanced settings and customization options.

Integration Guides

Explore detailed guides for popular platforms and frameworks.