Messaging Best Practices

Learn how to create effective, engaging social proof messages that drive conversions while maintaining trust and authenticity.

Message Structure

Components of an Effective Message

  • Action Context

    Clearly state what action occurred (purchase, signup, etc.)

  • Time Element

    Include when the action happened (e.g., "2 minutes ago")

  • Social Proof Element

    Add relevant activity metrics (number of users, purchases, etc.)

Example Message Templates

E-commerce Purchase

"Someone just purchased [Product Name] • [Time] ago"

Service Signup

"[Number] people started using [Service] today"

Activity Summary

"[Number] customers chose [Product/Service] in the last [Timeframe]"

Best Practices

Message Content

  • Keep messages concise and easy to read
  • Use natural, conversational language
  • Focus on recent, relevant activity

Display Rules

  • Set appropriate display frequency
  • Use smart timing based on user behavior
  • Position messages where they're most effective

Privacy Considerations

  • Never display personal information
  • Use aggregate data when possible
  • Respect user privacy settings

Testing and Optimization

A/B Testing Messages

Test different message variations to find what works best for your audience:

  • Message length and format
  • Different types of social proof
  • Timing and frequency
  • Display position and animation

Measuring Success

Key metrics to track:

  • Conversion rate impact
  • Message engagement rates
  • Time on site differences
  • Bounce rate changes